Don’t You Buy All Your Music from a Video Game?
It did cause a stir in March of 2007 when Paul McCartney announced that his “Memory Almost Full” release would come out on the newly formed Starbucks record label Hear Music, but I believe this has him beat. The band Motley Crue released their new single through Rock Band… yes the game.
Now I understand the numbers that are involved here; falling numbers for music sales and the huge numbers involved in the game Rock Band, but this is an amazing step.
The Xbox Live Marketplace site says:
Heavy metal band Mötley Crüe has become the first band to release a brand-new song as a playable track in the popular Rock Band™ game. Their new single “Saints of Los Angeles,” is available for a limited time at a special price of 80 Microsoft Points on Xbox LIVE® Marketplace.
If you think about it, McCartney got more people talking about his release than ever would have by doing his Starbucks deal. The June 24th release of the album “Saints of Los Angeles” will be Motley Crue’s first since 2000 and they need people to hear it.
MTV Games said last month that players have bought more than 8 million downloadable songs for Rock Band… hmmm. This could generate more interest than the Black Crowes got when Maxim magazine reviewed their new release without listening to it! I just hope that Motley Crue doesn’t get paid in “Microsoft Points.”
Read the Reuters article here.
Maxim is the Best PR Firm the Black Crowes Ever Had
The countdown clock on the Black Crowes’ website ticks away the seconds until their new release “Warpaint” is available. The servers for the site (blackcrowes.com) must be busier than usual as the fallout, or PR jackpot, from the Maxim magazine review continues.
Maxim published a review for “Warpaint” giving it two and a half stars out of five without hearing the entire release. James Kaminsky, the editorial director at Maxim, has issued statements that can be seen everywhere – except on the Maxim website. The Associated Press story has been picked up by every newspaper and has given the Black Crowes three days of press. Here in Chicago the Tribune has had blurbs about the Crowes every day, which must be a record
As the drop down board on the Black Crowes’ site list the latest Maxim apology and their managements’ reply, Page Six writers from the New York Post reported yesterday that rapper NAS got the same treatment from Maxim. His newest release “isn’t finished” he says in the Post and will be out on April 22nd. That didn’t stop Maxim from also giving him two and a half stars for his efforts.
There will have to be new elements added to this right away for the Crowes to get much more press. Still more people know about “Warpaint” than ever would have before this incident. Didn’t we already know not to get our music reviews from Maxim anyway? I don’t think their readers will be writing scathing letters to the editor or canceling their subscriptions over this one.
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